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Chapter 1
Excelling At New Business Acquisition
These experts will cover the modern buyer’s journey to help you meet your prospects where they are to generate more high quality leads. You’ll learn how to build a scalable and repeatable lead generating system that feeds your agency’s growth engine.
Specific Topics Covered
Chapter 2
Creating New Products And Services
No agency can scale if it only offers a single service. In this chapter you’ll learn exactly how to bundle your current services and how to add some new ones…even if you aren’t an expert.
Specific Topics Covered
How To Blend PPC And SEO For Your Clients - Adzooma
Product Bundling, Your Agency’s Key To Scaling Revenue - Vendasta
How To Grow Your Agency Revenue By Adding PPC Services - InvisiblePPC
Chapter 3
Attaining Operational Excellence
This chapter will help you to focus on new initiatives while leaving behind all your money worries - it's achievable without much hassle. Resolving the financial crises, moving towards profit, strategic investment and coming out of recession.
Specific Topics Covered
How Do Agencies Make Money? - Marcel Petitpas
It’s Time To Flip The Script On Cash Flow! - Momentum Accounting
How PMs Spin Risk Into Gold - Rachel Gertz Retainer Types - Rachel Jacobs
How To Come Out of The Recession On Top - Robert Craven
Chapter 4
Efficiency Through Technology
Learn how to grow seamlessly, maximize effectiveness, exceed client expectations and get even happier clients with automation and without any hassle.
Specific Topics Covered
Marketing Automation As Infrastructure For Agencies - ActiveDEMAND
Are Robots Eating Your Lunch? - Unbounce How To Recession-proof Your Agency With A Website Builder - Duda
Chapter 5
Leadership And Teams
This chapter deals with conscious leadership so that your business and growth translates into ideal partnerships, healthy culture and sustainable revenue growth.
Specific Topics Covered
Work Backwards To Spring Forward - Karl Sakas
Conscious Leadership For Agency Leaders - Kelly Campbell
Coaching Skills YOU Can Use In Your Digital Agency - Chris Simmance
Happy Clients Aren’t Your Job… - Tim Kilroy 3 C’s To Agency Owner Success - Chris Bantock
Chapter 6
Business Planning Until Your EXIT
This is a must read for EVERY agency, yes even the brand new agencies who have never thought about an exit. Building your business’ roadmap is critical and will guarantee you have a better valuation than the businesses who stayed too focused on the day-to-day.
Specific Topics Covered
Plotting Your Agency’s Journey - Rob Da Costa
The One-Page Agency Business Plan - Peter Levitan
6 Tips To Consider Before You Sell Your Agency - Clodagh Higgins
I’m An Agency Owner Get Me Out Of Here! - Jonathan Leafe
AGENCY COACH
CO-OWNER & PRESIDENT
INVISIBLEPPC
CONSCIOUS LEADERSHIP COACH & AGENCY GROWTH CONSULTANT
BUSINESS COACH GROWIT GROUP
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